Over the last 23 years, I've started 3 agencies - managed a couple of exits and a crash. I've built new divisions inside of big agencies, coached dozens of agencies and startups...from inception to exit to massive scale, I've touched just about every type of agency problem and opportunity that exists.
Agency growth demands change. Most of all, it demands change in you.
That's why I created Agency Accelerator - 1 on 1 Agency Growth Coaching for agency owners who have committed to making their agencies (and themselves) better.
When it comes right down to it, growing your agency isn't rocket science. You find a repeatable value proposition, a repeatable lead generation solution and a repeatable delivery mechanism and keep on scaling until it breaks. Then you do it again. These are the building blocks of growth that every agency has to master.
So why does anybody need an agency coach?
Because your agency, your staff and you all come at this with different skills, experiences & temperaments. What works for some agencies may not work with yours. And your clients deserve an agency that is working at its best.
So an agency coach, like me, can map the best strategies to your situation so that your agency grows faster. Are you better serving a handful of customers deeply, or hundreds of clients in a hands-off way? Should you be single service or multi-service? Should you be the price leader? No set of tactics can answer that question. You need to understand what you want to accomplish, what skills you need to accomplish it and how your agency can execute it.
You can't learn that from a bunch of videos. You learn that fastest alongside an experienced and trusted mentor who is solely focused on your growth.
As you grow, there are natural inflection points where you need to up your game as a leader - and that means that you must have process & management locked down.
By the time you are at $20k/mo, you need to have a concrete plan to get yourself out of the delivery zone.
By $30K/mo, you want to start thinking about a marketing director or a sales resource...and maybe better clients.
By $50K/mo, you have to learn how to grow differently because chances are the competition just got WAY better.
By $100K/mo, your job is all about the organization and your employees...
By $500K/mo, you are focused on managing towards abstract metrics and hiring the best leaders to solve the problems...
Are you ready to make these changes?
Maybe, maybe not. But your ability to grow depends on you making the changes that every phase requires. Your agency relies on your ability to change.